The trucking industry is changing rapidly and is facing a unique set of challenges just as a new generation of trucking industry executives and managers prepare to receive the baton and run the next leg of the race at their companies. OTA has created an exclusive forum and agenda for the future leaders of the industry and the association. Alongside both mentors and peers, participants of the Next Generation program can openly and casually discuss the issues that really matter to them. The trucking industry is in need of fresh perspectives and there’s no better place for up-and-coming carrier professionals to share with like-minded peers their experiences as well as their thoughts and ideas about the future direction of the industry.
Through the Next Generation Program, the OTA has been developing its leaders and preparing them for their new and increased responsibilities. The OTA Spring Board Retreat is another opportunity to bring this group together and continue their learning.
Brenda Allen will lead the group through two, two-hour workshops. One on Leadership Branding and one on Strategic Alignment. A description and agenda follows for each:
Workshop 1: Branding Yourself
You already have a brand… but is it the one you want? This workshop is focusing on helping you create the leadership brand you want to be known for. We will look at what a brand is, how it’s developed and what behaviours you can change to re-brand yourself as a leader.
Workshop 2: Aligning for Success
Nothing is more valuable than your time.
Are you spending your time wisely? Do you even know what “wisely” is? This workshop takes participants from the big picture through to their daily tasks and ensures that both are pulling your organization in the same direction. We will assess the clarity of your vision, identify your top 3 priorities, conduct a time audit and ensure your time is being spent effectively.
Brenda Allen is an accomplished executive who is known as an expert in the area of executive leadership. After working with top senior people in global companies such as Suncor, Microsoft, Goldcorp and HSBC, she has earned a reputation as a trusted advisor to many. Brenda is passionate about developing herself and others. She has a BA in Psychology and an MBA in Executive Management with a specialization in Consulting.
(Open to OTA carrier members, non-member carrier invitees and sponsors only.)
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